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Internet Pollution — With the increase in notifications, the monotony of posts, and binge-watching, we’ve come to know and understand social media and the internet. Yet, there is an underbelly to this digital realm that is invisible to us — Internet pollution. ‘Pollution’ generally rings a bell with visuals of dirty water streams flowing out of industries, smoke from chimneys & vehicles, and then there are stacks of garbage just outside your city… isn’t it? ‘Pollution’ is happening, not mainly because of fancy products that you use. Okay, maybe a little bit with the commute you use. However, if you are a social media user, you’d say “I hardly contribute to this. I sit tight at home, post tweets, and make others envy of my photos. At most, I binge-watch”. Well, little did you know that you are still polluting! And no, we are not talking about the ‘butterfly effect’ here.
Still wondering how? Well, the internet completely relies upon huge electricity consumption. And with the vast accessibility of social media, this pollution is not limited to industrial areas or companies but is caused by all the individual internet users. Statistics published by BBC reveal Internet usage contributes to 3.7% of the greenhouse emissions across the globe. This is more or less similar to greenhouse gases emission produced by the airline industry. Having said that, Earth.org estimates production of CO2 to be 12g per year from Facebook and an additional 36g on video streaming from YouTube or Netflix for an hour per user. So on the whole, your online presence is not so green. Pertaining to environmental impact, all individuals who use the internet are accountable for producing approximately 400 kg of carbon dioxide every year. And mind you, these figures are just from the usual applications from mobile phones, these do not even include smart gadgets or data storage and distribution system-dependent entirely on energy efficiency.
To this, the internet has unarguably lessened the hustle for communication be it emails, photos, or video conferencing. It would cause a lot more pollution for flying out to altogether another country or send mails through the post box. But then, this online space is not completely innocuous. Apparently, pollution is ought to double up within a short span of time. As a matter of fact, people are not going to stop ‘googling’ the tiniest obvious information, participate in Twitter wars, and definitely not ceasing reels/TikTok.
Evidently, Ethan Beute and StephenPacinelli, authors & researchers in this field also pinpoint internet and social media platforms as polluters. The bigger picture of the internet pitches in the Internet of Things (IoT) for discussion. IoT enables the use of smart applications, intelligent processes, and AI-oriented manufacturing. Such advancements have become inseparable from lifestyle in this day and age. Apparently, various companies claim the use of renewable energy to be used to maintain the data center facilities. However, largely the same is still powered by the use of fossil fuel combustion. Often, the companies pledge to cut down their carbon footprint by taking their operations online. But do you think that’s enough? Wouldn’t you want to contribute your share of the greener initiative?
News Flash! You’re not powerless anymore. To rescue this situation with tiny efforts putting off a large impact, we have come up with ‘Quoeco’, the world’s first environment-friendly social media platform. This social media platform for microblogging is a call to start action on the inconspicuous issues ahead. Here, Quoeco offers ways to continue micro-blogging while spurring action for a greater cause. We ensure to plant a tree against every 100 profiles. Into the bargain, this is not limited to the creation of the profile. On each quote that is shared or each referral, tree points are rewarded towards which Quoeco will be planting 1 tree per 1000 tree points. In a way, Quoeco helps to curb the internet shenanigans with tree point rewards.
This initiative does not require extra effort to minimize this carbon footprint. It is rather a de rigueur trend because we would like to call it ‘Green as New Black’. Our interest in this platform lies in bringing in more oxygen to breathe and making it sustainable. In this internet-savvy era, we expect a collective agreement on the boundaries of reducing carbon footprint through the internet which is generally turned a blind eye.
